"As far as price goes, it's expensive. But it's cheaper to buy by the bottle instead of in bulk. $2.40 per pill when you buy by the bottle. $2.80 per pill when you buy in bulk. I know that doesn't sound like much of a difference but when you need to add this into your medicine regime per doctor's orders, you have to do the math to save as much money as you can. There is very little taste to it which is good. You do get fishy tasting burps but they don't taste nearly as foul and don't last as long as they do when taking fish oil. For now I will only give this three stars since I don't know yet what my cholesterol will be when I visit the doctor again. I will update my review when I find out the test results. And yes I am doing other things too to help my cholesterol. I know that this is just an aid."

"Some have after taste, this does not."

"Easy to swallow. No fishy taste."